CREATE FROM OVERFLOW, NOT OBLIGATION
Reading Time: 10 minutes There was a season where I didn’t miss a single publishing day. Every post shipped. Every algorithm fed. Every checkbox ticked. I was consistent. Visible. Predictable. But somewhere inside that rhythm of output, I stopped feeling like a creator. I began to feel like a performer inside a system I didn’t…
Read More by Garett Campbell-Wilson
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CREATE FROM OVERFLOW, NOT OBLIGATION
Reading Time: 10 minutes There was a season where I didn’t miss a single publishing day. Every post shipped. Every algorithm fed. Every checkbox ticked. I was consistent. Visible. Predictable. But somewhere inside that rhythm of output, I stopped feeling like a creator. I began to feel like a performer inside a system I didn’t…
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YOUR CALENDAR IS A MIRROR OF YOUR BELIEFS
Reading Time: 10 minutes You didn’t fail at time management. You inherited a calendar built on survival. Long before you picked up a planner or downloaded a productivity app, your relationship with time was already being shaped—quietly, systemically, emotionally. You absorbed the patterns of your environment. You watched how others responded to urgency, how responsibility…
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ENERGY IS THE REAL CURRENCY. ARE YOU BUDGETING IT?
Reading Time: 9 minutes You don’t need another productivity hack. You need to stop leaking energy. For years, I treated my inconsistency like a time management problem. I tightened routines, downloaded new apps, and built stricter systems. I told myself that if I could just control the hours, the output would follow. But time wasn’t…
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HOW TO TAP INTO THE WEALTH TRANSFER NO ONE TALKS ABOUT
Reading Time: 14 minutes There’s a quiet shift taking place beneath the surface of your everyday life. It’s not happening in crypto or real estate. It’s not trending on financial news headlines or being debated by economists. It’s unfolding in real time, and it’s happening inside your mind. This is the wealth transfer no one…
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HOW TO START EARNING AS A CREATOR
Reading Time: 12 minutes Most creators begin with a dream—to share their work, their ideas, their art—and hope that somewhere along the way, the money will follow. They chase visibility, post consistently, and trust that if they stay the course, opportunity will find them. Sometimes it does. A viral moment, a sponsor reaching out, a…
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3 SHIFTS THAT WILL DEFINE CREATORS IN 2025
Reading Time: 10 minutes Right now, the greatest opportunities are not waiting for influencers with millions of followers. They are opening for those who can think clearly, adapt quickly, and build something that lasts. If you’re new here, welcome. This space is dedicated to exploring the intersection of creativity and strategy—where the craft meets the…
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WHY THE COST OF INACTION IS GREATER THAN YOU THINK
Reading Time: 12 minutes The Gatekeeper Doesn’t Yell. It Whispers. It rarely feels like a threat. It feels like logic. It arrives dressed in responsibility, cloaked in good judgment, echoing back the language of maturity: “You’re being wise to wait,” it says. “You’re not quite ready.” “The timing isn’t right—just a little longer.” This is…
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YOU DON’T NEED A PERSONAL BRAND. UNTIL YOU NEED ONE.
Reading Time: 15 minutes You don’t need a personal brand—until you do. Not when things are going well. Not when the job feels secure, or the economy seems stable, or your inbox stays full. But the moment it doesn’t—that’s when it matters. When the job disappears.When the algorithm changes.When AI takes your seat at the…
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THE GATEKEEPERS ARE GONE. IT’S YOUR MOVE NOW.
Reading Time: 13 minutes The world isn’t merely shifting—it’s erupting. Not gradually, not gently, but with a force that is reshaping everything we thought was stable. The structures we once trusted—school systems, corporate ladders, cultural gatekeepers—are eroding beneath us, not from neglect, but from irrelevance. What’s replacing them isn’t chaos. It’s a new kind of…
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YOU DON’T NEED EVERY TOOL. JUST THESE.
Reading Time: 18 minutes There’s a difference between being creative and being a creator. Creativity is a birthright. It’s the way we interpret the world, shape ideas, and express emotion. Every one of us is born with this capacity—to imagine, to reinterpret, to see what isn’t there and give it form. But being a creator…
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VALUE FIRST: THE REAL CURRENCY OF THE CREATOR ECONOMY
Reading Time: 10 minutes If I could only teach my kids one skill before sending them out into the world, it wouldn’t be how to save money or follow instructions. It wouldn’t be how to ace exams or build a résumé. It would be this: learn how to create value—and you’ll never feel unprepared, unseen,…
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WHAT IF THE CREATOR ECONOMY IS THE NEW CLASSROOM?
Reading Time: 14 minutes You were never taught how to win in this economy. You were taught how to obey in the last one. The path was clear, linear, and universally accepted: show up, sit still, follow directions. Do well on the test. Earn the degree. Apply for the job. And if that didn’t work?…
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THE 9 TO 5 IS DEAD. NOW WHAT?
Reading Time: 16 minutes On a Tuesday morning, Alex logged into her work laptop and noticed a calendar invite that hadn’t been there the day before. “Company Update – Urgent.” Thirty minutes later, she and 300 of her colleagues were unemployed. No warning. No severance. No plan. Alex had done everything right. She earned her…
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YOU’RE NOT LOST. YOU’RE JUST IN THE DARK.
Reading Time: 12 minutes Imagine you’re in a room you’ve never seen before. There are no windows. No map. No obvious door out. All you’ve got is a flashlight—small, unsteady, but just enough to reveal what’s directly in front of you. So you do what anyone would do: you take a cautious step forward. Then…
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WHAT IF NO ONE’S WATCHING? (AND YOU KEEP GOING ANYWAY)
Reading Time: 13 minutes There’s a moment in every creator’s journey that rarely gets acknowledged—not in podcasts, not in launch playbooks, not in the motivational soundbites we scroll past while trying to stay focused. It doesn’t look dramatic enough to be called burnout, and it’s not loud enough to be labeled failure. But it’s just…
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YOU’RE SITTING ON AN EMPIRE: HOW TO TURN YOUR SKILLS INTO DIGITAL ASSETS
Reading Time: 10 minutes There’s a good chance you’re already sitting on six figures of unstructured value.Not in your bank account. Not in a viral thread. Not buried in some half-finished Notion board or abandoned Google Doc waiting to be “launched.” I’m talking about value embedded in your lived experience—the invisible kind you never fully…
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THE RULES CHANGED. BUT YOU’RE STILL PLAYING THE OLD GAME.
Reading Time: 9 minutes There was a time when doing the right thing meant following the rules. You went to school. You got the degree. You landed the job. You kept your head down and stayed grateful. That was the contract. And like most people, I honored it. I genuinely believed that if I worked…
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THIS SYSTEM ERA: WHY REAL CREATORS BUILD INFRASTRUCTURE
Reading Time: 12 minutes You’ve seen through the illusion. You’ve drawn the blueprint. Now it’s time to build. In Part 1, you stepped outside the system. You acknowledged the collapse. You stopped mistaking momentum for meaning and recognized how often performance was masquerading as purpose. In Part 2, you discovered that freedom isn’t found in…
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THE ARCHITECTURE OF FREEDOM
Reading Time: 8 minutes Awareness is where it starts. But awareness without architecture becomes a weight. You’ve seen the system for what it is. You’ve unplugged from the performance trap, the productivity illusion, the myth that visibility equals safety. That was Part 1. Now comes the harder part: What do you build in place of…
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THE DIGITAL RENAISSANCE ISN’T COMING. IT’S ALREADY HERE.
Reading Time: 9 minutes You’ve felt it. Not just in the economy or in technology. You’ve felt it in your nervous system, your relationships, your schedule, your gut. Something foundational is shifting—and not slowly. The rules you were taught no longer apply. The paths you were told to follow now lead nowhere. And the systems…
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A CRUNCHY CASE STUDY ON CONSUMER MARKETING
Reading Time: 10 minutes Hey everyone, Garett here. Today, let’s pour ourselves a bowl of insight and reflect on something that’s a staple in nearly every pantry: cereal. But it’s not just about those crispy flakes or puffed rice; I’m diving deep into how cereal boxes play a dual role in both function and marketing,…
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IS SOCIAL MEDIA THE NEW RIGGED SLOT MACHINE?
Reading Time: 10 minutes Hey everyone, Garett here, diving deep into a topic that’s been buzzing around in my head for quite some time now. Have you ever felt like social media is just a giant, rigged slot machine? You keep pumping in your content coins, hoping for that viral jackpot, yet somehow, it always…
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HOW TO DETERMINE YOUR DIGITAL MARKETING BUDGET
Reading Time: 5 minutes This is a critical question for every small business owner: how much should you invest in digital marketing? As someone deeply embedded in the digital marketing landscape, I know there isn’t a one-size-fits-all answer. The appropriate budget varies based on the specifics of each business and its market conditions. It’s important…
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HOW ART CAN TRANSFORM YOUR ADVERTISING & MARKETING STRATEGY
Reading Time: 5 minutes If you think marketing today is the same as it was just a decade ago, think again. The landscape has drastically transformed, moving beyond traditional platforms and evolving into a dynamic arena where art meets digital prowess. This isn’t just about witnessing change; it’s about leveraging it. Art in advertising isn’t…
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HOW TO FORESEE THE SUCCESS OF YOUR MARKETING CAMPAIGN
Reading Time: 7 minutes If you’re aiming to drive growth and make a significant impact through your marketing efforts, understanding how to predict and enhance the effectiveness of your advertising campaigns is pivotal. This article is designed not just to guide you, but to empower you to see substantial results from your marketing strategies. Let’s…
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THE FUTURE OF DIGITAL MARKETING ON THE BLOCKCHAIN
Reading Time: 6 minutes If you’ve been tracking trends in technology, you’ve likely heard about blockchain’s impact on various industries. But have you considered its revolutionary potential for digital marketing? This article explores how blockchain isn’t just reshaping our concept of money and ownership—it’s setting the stage for a new era in digital marketing that…
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A/B TESTING STRATEGIES FOR EFFECTIVE BUYER PERSONAS
Reading Time: 8 minutes Digital marketing thrives on creativity and the continuous pursuit of innovation. Among the standout techniques bolstering digital strategies today is A/B testing, a method that has profoundly increased the efficacy of marketing campaigns. What does A/B testing entail? Simply put, it involves crafting two variants of an ad, email, or webpage,…
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WHY WORD-OF-MOUTH IS THE BEST MARKETING STRATEGY
Reading Time: 10 minutes Word-of-mouth marketing isn’t just about creating buzz; it’s a strategic approach to building lasting relationships and fostering trust that can significantly amplify your brand’s presence and influence. Whether you’re a seasoned marketer or just starting out, understanding the mechanics of word-of-mouth marketing can transform your business strategy, turning satisfied customers into…
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LEVERAGING THE POWER OF TEXT MARKETING FOR SMALL BUSINESSES
Reading Time: 7 minutes As someone who’s ventured through various business landscapes, I’ve seen up close and personal the transformative power of text marketing. Over time, I’ve been on both sides of the spectrum—receiving text messages from companies I love and sending them out to my own client base. There’s no question about it, text…
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WE’RE RECRUITING AT CEREBRUM MARKETING GROUP
Reading Time: 2 minutes Did you know that we’re on the lookout for enthusiastic individuals to join our remote sales department at CEREBRUM Marketing Group? We are not just recruiting; we are seeking to welcome new members into our family who can contribute to our story with their talent for sales, relationship-building, and a sharp…
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THE FUTURE OF QR CODES IN DIGITAL MARKETING
Reading Time: 6 minutes It seems like every other day, someone’s hitting me up to dish on what’s hot and what’s not in the world of advertising techniques. Lately, there’s been a lot of buzz about QR codes. You’ve seen them—those little black-and-white squares that look like digital jigsaw puzzles. They’re more than just a…
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SOCIAL SELLING: THE GUIDE TO OPTIMIZING YOUR SALES PROCESS
Reading Time: 9 minutes From the dawn of commerce, the act of buying and selling has always been a social dance. Long before our lives revolved around digital screens, people leaned on each other for purchasing advice, swapping opinions on the latest phonograph brands over garden fences. And when products failed to meet expectations? They…
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ART AS A MARKETING TOOL: CREATIVITY IN POS DISPLAYS
Reading Time: 7 minutes Ten years back, I was surrounded by a sea of unremarkable digital marketing strategies, each one indistinguishable from the last, and honestly, it was disappointing. In those moments, against the backdrop of a stale industry landscape, I found myself craving a tool that could slice through the mundane, rejuvenate the marketing…
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A MARKETING SEGMENTATION GUIDE FOR LOCAL BUSINESS SUCCESS
Reading Time: 8 minutes Today, I’m eager to delve into the topic of how Marketing Segmentation can fuel your business growth this year. Before we dive in, I want to steer your attention towards my business growth series for local businesses called “The Customer Acquisition Playbook.” In that series, I offer a range of strategies…
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VALUING YOUR CREATIVITY: FACTORS TO CONSIDER WHEN PRICING YOUR ARTWORK
Reading Time: 11 minutes Hey Everyone, Garett here. Are you ready to dive deep into one of the most crucial aspects of your art career—pricing your artwork? Whether you’re a seasoned painter with exhibitions under your belt or a digital artist navigating the new frontier of NFTs, understanding how to price your work is key…
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INTEREST-BASED TARGETING IN DIGITAL MARKETING: THE POWER WITHIN
Reading Time: 6 minutes Imagine you’re online shopping for a new pair of headphones, and suddenly, every ad you see seems to be about audio gear. Coincidence? Hardly. Welcome to the world of interest-based targeting, a realm where your digital footprints are the breadcrumbs that marketers use to tailor the advertising content that floods your…
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GEO-TRIGGERED MESSAGING: REVOLUTIONIZING DIGITAL MARKETING
Reading Time: 9 minutes Hey everyone, Garett here from CEREBRUM Marketing Group, diving deep into one of the most transformative shifts we’ve seen in digital marketing lately—geo-triggered messaging. As businesses, we’re standing at a pivotal crossroads, where traditional broad-spectrum advertising is giving way to more targeted, meaningful engagements thanks to groundbreaking digital technologies. In this…
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IDENTIFYING & SOLVING CUSTOMER PAIN POINTS: A GUIDE
Reading Time: 6 minutes Hey everyone, Garett here, diving deep into the world of customer pain points today. If you’ve ever wondered why some brands keep their customers coming back for more while others struggle to make a lasting impression, you’re in the right place. It’s all about understanding and solving those frustrating hurdles your…
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THE POWER OF NOSTALGIA IN BRAND MARKETING
Reading Time: 10 minutes There’s one timeless tactic that continues to resonate deeply with audiences: nostalgia. It’s the warm, sepia-toned glow in a world of stark, forward-facing brightness. Nostalgia marketing taps into the cherished memories and emotions of consumers, reviving the flavors, fashions, and feelings of days gone by to forge a powerful emotional connection…
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GUIDE TO PSYCHOGRAPHIC TARGETING IN DIGITAL MARKETING
Reading Time: 8 minutes Hey everyone. Today, we’re diving deep into a topic that’s transforming the landscape of digital marketing: psychographic targeting. Forget the old spray-and-pray marketing tactics of the past; it’s time to talk about how understanding the intricate layers of your customers’ personalities, values, and lifestyles can radically enhance the effectiveness of your…
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THE ART OF ADVERTISING: VISUALS EVOKE EMOTIONS FOR EFFECTIVE CAMPAIGNS
Reading Time: 7 minutes Hey everyone, Garett here. Art is a powerful tool that has been used in advertisements for centuries. It can capture attention, convey a message, and evoke emotions that resonate with the audience. But what exactly is art? And what role does it play in advertising? Art is defined as the expression…
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EMPOWERING YOUR BRAND: THE POWER OF USER-GENERATED CONTENT
Reading Time: 11 minutes Traditional advertising methods are rapidly giving way to more dynamic and authentic interactions between brands and consumers. Enter user-generated content (UGC), a revolutionary approach that not only enhances engagement but also amplifies trust and loyalty among audiences. This blog post delves deep into the world of UGC, exploring its immense potential…
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WHY WE CREATED THE BACK 2 SCHOOL INITIATIVE FOR KIDS IN DELTA?
Reading Time: < 1 minute Hey everyone. Let’s talk about something crucial today. We’ve all felt the pinch from the pandemic and inflation—schools especially are hitting a budget crisis like never before. It’s up to us to step up, innovate, and drive initiatives that don’t just keep our schools afloat but actually enrich them with…
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NAVIGATING THROUGH THE PAINT WITH RICK BERRY
Reading Time: 2 minutes Hey there! Are you captivated by the worlds of science fiction, fantasy, and comics? Do you revel in discovering the creative processes behind the artwork you adore? Today, I have an incredible treat for you on my podcast! In this episode, I sit down with the phenomenal Rick Berry, a self-taught…
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THE CUSTOMER ACQUISITION PLAYBOOK
Reading Time: 16 minutes If you’re reading this post, you’re already taking the first step toward investing in the growth of your business, so kudos to you. Today, I want to talk about dominating your marketing this year, but before we dive in, I’d like to recommend a fantastic podcast episode that might interest you.…
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THE UNORTHODOX METHOD WITH JIM HOSTON
Reading Time: 2 minutes The Creative Process Podcast has just released its very first episode, and it is a must-see! In this episode, I interview the incredible realistic painter and educator: Jim Hoston. Jim Hoston is not your average artist; he is unorthodox, and both his style and approach to being an artist are unique.…
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WHAT IS THE CREATIVE PROCESS PODCAST?
Reading Time: 2 minutes Hey everyone! Are you deeply passionate about exploring the creative process? Ever find yourself completely absorbed in your art or craft, only to suddenly hit a wall? If that sounds familiar, I’ve got something special for you! Welcome to the inaugural episode of the “Creative Process” podcast, brought to you by…
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UNDERSTANDING NFTS: EXPLORING THE WORLD OF UNIQUE DIGITAL ASSETS
Reading Time: 6 minutes As an artist, I’m always looking for new ways to express myself and connect with my audience. One morning, I woke up to a flood of social media posts about NFTs or non-fungible tokens. I was intrigued but also confused about what they were and how they worked. It was…
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GCAMWIL INTERVIEW ON THE ALBY LIVING LIFE PODCAST
Reading Time: 2 minutes Hey there! I’m really excited to share my latest video with you. I recently had the honor of being a guest on the ‘Alby Living Life’ podcast, hosted by the amazing Al Lau. We had a great conversation about a range of topics, including my artwork, my art classes, and running…
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HOW TO MASTER THE ART OF EMAIL SUBJECT LINES
Reading Time: 9 minutes Chances are, the headline of this blog post caught your eye and led you here. That’s no accident. It’s a testament to the power of a well-crafted email subject line—the first and perhaps most critical element that determines whether an email piques interest or plummets into the digital abyss. Every day,…
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HOW THE RIGHT FRAME ELEVATES YOUR ART | FRAME FASHION EPISODE 1
Reading Time: < 1 minute In this latest video from my Frame Fashion series, I dive into the transformative power of unique art frames from my personal collection. Framing isn’t just about protecting your artwork – it’s about enhancing and elevating it. I’ve always been fascinated by how a carefully chosen frame can bring out…
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UNCOVERING FLAVOURS AT THE VICTOR PARQ VANCOUVER
Reading Time: 2 minutes I’m excited to share an exclusive behind-the-scenes look at our latest project at The Victor in Parq Vancouver—a place known for its exquisite dishes and vibrant atmosphere. This collaboration was brought to life with the exceptional talent of cinematographer Lon Gross and produced by my team at CEREBRUM Marketing Group. This…
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LET TIME DO THE COOKING
Reading Time: < 1 minute I am thrilled to share my latest vlog episode with you. It is an immersive experience that gives you a glimpse into my daily routine as a creative entrepreneur at Cerebrum Marketing Group in Vancouver, BC. In this episode, I share some tips on how to create engaging video content…
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PRAWNS FOR THE PHOTOSHOOT
Reading Time: 2 minutes Hello there! I’m thrilled to welcome you to my latest episode, where I’ll take you on a journey behind the scenes of our latest marketing and advertising project at CEREBRUM Marketing Group. We’ll be exploring the many exciting mediums we get to work with, and sharing some of the challenges and…
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CHEF LYNDA LAROUCHE AND FOOD PHILOSOPHY
Reading Time: < 1 minute In this episode of “The Locally Delicious”, I interview Lynda Larouche, the inspiring owner of the Argo Cafe, which is one of Vancouver’s oldest restaurants. Lynda shares her incredible journey in the food industry and how Argo Cafe came to be. She’s passionate about using real, fresh ingredients and going…
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WISH I MET KERRY JAMES MARSHALL
Reading Time: 2 minutes Hey there! I am so excited to share with you our latest vlog episode. We are taking a tour of the Kerry James Marshall exhibition at the Rennie Museum, which is located in one of the oldest buildings in Chinatown, Vancouver, and it’s happening on Halloween! Come join us on this…
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MY FAVOURITE SLICE OF PESTO PIZZA IN VANCOUVER
Reading Time: 2 minutes In this episode, we’re diving into the story of Nat’s New York Pizzeria in Vancouver, where you’ll hear from the man behind the magic – Nat Bastone himself. He’s going to take you on a journey that started with a simple idea: to bring the best pizza to Vancouver. And boy,…
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IN THE PAINT ON MAIN STREET
Reading Time: 2 minutes In this episode, I take you behind the scenes and show you how I work my magic right on the street, even while braving the pouring rain and engaging with curious passersby. You’ll see me painting a mural featuring “figures walking in the rain, holding Starbucks cups”. I wanted to paint…
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THE IMPACT OF AN ARTS EDUCATION ON MY LIFE
Reading Time: < 1 minute In this episode, I take you on a journey through my personal experience with Arts Umbrella, a visual arts program that completely transformed my artistic journey as a child. I can’t even express how amazing this program was and how it exposed me to a diverse range of art forms…
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PRODUCING PRINTS FOR OTHER ARTISTS
Reading Time: < 1 minute I’m excited to share my first vlog episode with you! It’s all about the stunning artwork installation that my production team and I recently worked on. We’re talking multiple panels featuring the incredible work of artist, Elisabeth Sommerville from Vancouver, BC. In the video, you’ll get to see us in…
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2016 DIGITAL MARKETING TRENDS: STAY AHEAD OF THE GAME
Reading Time: 11 minutes Welcome back to the digital frontier, where the landscape shifts faster than you can tweet! Digital marketing is not just evolving; it’s revolutionizing the way businesses connect with customers. Each year, new trends emerge, pushing the boundaries of what brands can achieve online. For businesses aiming to stay ahead in today’s…
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LOCATION-BASED MARKETING: TARGETING USERS BY GEOGRAPHICAL PROXIMITY
Reading Time: 13 minutes The art of marketing is continuously evolving, and location-based marketing is leading the charge, transforming how businesses connect with consumers right where they are. Imagine being able to tap into the pulse of your potential customers’ movements and preferences in real-time. This isn’t just about pushing products—it’s about creating moments of…
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SMS MARKETING: ENGAGING CUSTOMERS THROUGH TEXT MESSAGES
Reading Time: 11 minutes Hey Everyone, Garett here. If you’re glued to your phone right now, you’ll realize why SMS marketing is taking the lead as the ultimate game-changer in how businesses connect with their audience. Imagine your message landing straight into the hands of your customers and not just landing, but being opened and…
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RESPONSIVE WEB DESIGN: OPTIMIZING FOR MOBILE DEVICES
Reading Time: 9 minutes Hey there! Let’s face it, our world is dominated by mobile devices. Whether it’s scrolling through feeds on smartphones or swiping on tablets, we’re online and on-the-go more than ever. This mobile madness has sparked a major evolution in web design. Gone are the days when a website’s success was measured…
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MOBILE APP MARKETING: STRATEGIES FOR SUCCESS
Reading Time: 15 minutes Hey everyone, welcome to the digital age where mobile apps rule our world! Whether it’s keeping up with friends, managing our tasks, or just killing some time, apps have become a non-negotiable part of our daily routines. But here’s the kicker: having a stellar app isn’t the finish line—it’s just the…
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MOBILE MARKETING: REACHING YOUR AUDIENCE ON THE GO
Reading Time: 12 minutes Hey there! Welcome to the future—where mobile devices reign supreme, and desktops are just the sidekicks. As we catapult into a new era of tech, it’s crystal clear: if you’re not fine-tuning your strategy for mobile marketing, you’re not just behind the curve; you’re practically off the map. Mobile marketing isn’t…
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DATA-DRIVEN DECISION MAKING IN DIGITAL MARKETING
Reading Time: 7 minutes Hey Everyone, Garett here. Data is like the North Star for navigating the vast online marketplace. It’s clear that digital marketing has completely transformed how businesses connect and engage with their audiences. Yet, as the floodgates open to an ever-increasing deluge of data, the critical challenge shifts to not just collecting…
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GOOGLE ANALYTICS: TRACKING AND MEASURING YOUR WEBSITE PERFORMANCE
Reading Time: 13 minutes Hey everyone – Your website is your ship, and without the right navigational tools, you’re sailing blind. Just as a seasoned sailor wouldn’t venture into uncharted waters without a compass or map, a savvy website owner should not operate without a robust strategy for tracking and measuring site performance. But why…
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CONVERSION RATE OPTIMIZATION: IMPROVING YOUR WEBSITE’S ROI
Reading Time: 10 minutes Hey everyone! Today, we’re diving headfirst into the world of conversion rate optimization (CRO)—the secret sauce that can make or break your website’s success. If you’ve ever sat through a marketing meeting or tuned into a webinar, you’ve likely heard the term “CRO” tossed around like a hot potato. But what…
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EMAIL MARKETING: NURTURING LEADS AND BUILDING RELATIONSHIPS
Reading Time: 10 minutes Email marketing might not grab headlines like the latest social media craze or buzz with the immediacy of instant notifications, but its strength lies in its steadfast results and reliability. In the bustling digital marketplace, it’s your silent powerhouse—quietly nurturing leads and cementing lasting relationships with precision and personal touch. In…
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HOW TO CRAFT EFFECTIVE EMAIL MARKETING CAMPAIGNS
Reading Time: 10 minutes I think we can all agree that social media platforms are king in the digital age, however “the humble email” remains a powerhouse in the arsenal of modern marketing strategies. It’s easy to get dazzled by the latest and greatest tech trends, but email marketing holds its ground as one of…
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BUILDING AN EMAIL LIST AND GROWING YOUR SUBSCRIBERS
Reading Time: 11 minutes Hey everyone, Garett here. Let’s talk about something you’ve probably heard a ton about but might not fully grasp yet: email marketing. Sure, you know it’s important, but do you really understand the power of having your own email list? It’s not just a collection of email addresses; it’s a direct…
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INTRODUCTION TO EMAIL MARKETING
Reading Time: 5 minutes Why is email marketing your secret weapon in business? Believe it or not, this tried-and-true method outpaces the rest when it comes to connecting with your audience in a meaningful way. According to Campaign Monitor, email marketing isn’t just hanging around—it’s thriving, with an astonishing average ROI of 3800%. Yes, that’s…
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VIDEO MARKETING: ENGAGING YOUR AUDIENCE WITH VISUAL CONTENT
Reading Time: 10 minutes Video marketing has completely revolutionized the way businesses communicate with their audience. Thanks to the explosion of social media, the ubiquity of smartphones, and lightning-fast internet, video content has skyrocketed to the forefront as the most effective tool to engage and captivate audiences. In a world where attention spans are shorter…
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BLOGGING: A KEY COMPONENT OF CONTENT MARKETING
Reading Time: 10 minutes Content marketing has emerged not just as a strategy but as a necessity for businesses aiming to thrive online. As more consumers turn to the internet to explore and evaluate products and services, the importance of establishing a robust online presence cannot be overstated. Through strategic, insightful content, businesses have the…
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TWITTER MARKETING: BUILDING A STRONG ONLINE PRESENCE
Reading Time: 9 minutes Gone are the days when traditional ads were the gold standard for brand awareness. Today, the real game-changer in the business world is social media—a dynamic arena where brands don’t just broadcast messages but engage in meaningful conversations with their audience. Platforms like Twitter have transformed the marketing landscape, offering brands…
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INSTAGRAM MARKETING: TIPS AND STRATEGIES
Reading Time: 11 minutes Hey there, Garett here. Let’s talk about a digital powerhouse that’s too big to ignore: Instagram. Gone are the days when it was just a spot to share cute cat pics and brunch snapshots. Today, Instagram is where the magic happens for business growth, where brands come alive, connect with millions,…
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CREATING ENGAGING CONTENT FOR SOCIAL MEDIA PLATFORMS
Reading Time: 10 minutes Social media isn’t just part of our everyday routine; it’s the very fabric of modern communication, shaping how businesses connect, engage, and even sell. With the vast expanse of the internet at our fingertips, social media emerges as a pivotal battleground for brands aiming to carve out their space and capture…
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GETTING STARTED WITH SOCIAL MEDIA MARKETING
Reading Time: 12 minutes The digital landscape is not just an arena for giants; it’s the battleground for every business aiming to thrive. Gone are the days when traditional ads ruled the roost. Today, if you’re not popping up on social feeds, you’re practically invisible. With over 3 billion active users across platforms like Facebook,…
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CONVERSION TRACKING AND OPTIMIZATION IN PPC
Reading Time: 10 minutes Hey Everyone – Garett here. Are you fed up with pouring funds into ad campaigns that just don’t deliver? Feel like you’re gambling away your marketing budget on ads that don’t seem to remember your ROI’s name? Well, it’s time to switch up your strategy and take the reins of your…
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PPC KEYWORD RESEARCH AND OPTIMIZATION
Reading Time: 10 minutes Pay-Per-Click (PPC) advertising has skyrocketed as a frontline strategy for businesses aiming to catapult their products and services into the spotlight. With the ability to showcase ads across search engines, social media, and various online platforms—and only pay when a curious clicker engages—PPC offers an attractive avenue for targeting your audience…
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FACEBOOK ADS: TARGETING YOUR AUDIENCE FOR BETTER RESULTS
Reading Time: 12 minutes Facebook Ads reign supreme and the old-school billboards and TV spots just don’t cut it anymore. In a world where over 2 billion eyes are glued to Facebook each month, the opportunity for businesses big and small to tap into a global audience is massive. But here’s the kicker—not just any…
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GOOGLE ADS: CREATING EFFECTIVE PPC CAMPAIGNS
Reading Time: 11 minutes As digital technology reshapes the global landscape, businesses big and small find themselves in a race to stay ahead. In today’s competitive market, digital advertising emerges as a potent tool for companies aiming to connect with their audience effectively. Boasting over 246 million unique visitors each month, Google stands out as…
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INTRODUCTION TO PPC ADVERTISING
Reading Time: 6 minutes Ever found yourself scrolling through search results, scratching your head and wondering how the heck those top businesses snag their prime real estate? Let’s end that head-scratching right now—it’s all about PPC advertising, folks! This isn’t just any tool; it’s the superhero of the digital marketing world, swooping in to boost…
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LOCAL SEO: BOOSTING YOUR BUSINESS VISIBILITY
Reading Time: 10 minutes Hey business owners – Garett here. You’re probably already in the loop about search engine optimization (SEO) and its power to boost your site’s visibility on search engine results pages (SERPs). But let’s dial into something that could be a total game-changer for your business—local SEO. Not ringing a bell? Stick…
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TECHNICAL SEO: OPTIMIZING YOUR WEBSITE FOR SEARCH ENGINES
Reading Time: 11 minutes Let’s deep dive into the world of Technical SEO, the behind-the-scenes powerhouse of website optimization. As a website owner, you’re already in the know about the importance of a search engine optimized site for scoring visibility and driving success. You’ve probably spent hours tweaking content, peppering in keywords, and chasing those…
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ON-PAGE SEO TECHNIQUES & BEST PRACTICES: THE ULTIMATE GUIDE
Reading Time: 7 minutes Are you ready to dive deep into the world of On-Page SEO and unlock the full potential of your website? It’s no secret that the digital landscape is fiercely competitive. To stand out, your web pages need more than just flashy design and compelling content; they require meticulous optimization to climb…
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WHAT IS SEO AND WHY IS IT IMPORTANT?
Reading Time: 11 minutes Welcome back to the digital universe, where billions of websites orbit the everyday consumer, standing out is no small feat. Search Engine Optimization, or SEO, is not just a buzzword—it’s the beacon that guides potential customers from the vastness of the internet right to your digital doorstep. It’s about positioning your…
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HOW TO UNDERSTAND DIGITAL MARKETING ANALYTICS
Reading Time: 10 minutes In this digital era, merely launching a marketing campaign and hoping for the best is akin to setting sail without a compass. The real game-changer? Digital marketing analytics. It’s not just a tool—it’s your strategic ally in navigating the complexities of the market, enabling your business to not only survive but…
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THE POWER OF CONTENT MARKETING IN THE DIGITAL AGE
Reading Time: 8 minutes Hey everyone, Garett here. You know, the marketing landscape has experienced a seismic shift that can only be likened to a revolution. Gone are the quieter days of traditional marketing dominated by television spots and print ads. Instead, the digital age has ushered in a new era where digital marketing tactics—social…
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IMPORTANCE OF DIGITAL MARKETING FOR BUSINESSES
Reading Time: 10 minutes Hey everyone! Ever wondered why I hammer on about the importance of digital marketing? Well, here’s a startling fact to chew on: people now spend more time tapping through their smartphones than catching Z’s at night. That’s right, recent studies show that the average Joe spends about 5 hours daily glued…
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INTRODUCTION TO DIGITAL MARKETING
Reading Time: 8 minutes Let’s talk about the seismic shifts in marketing that have reshaped how businesses reach out and connect with customers. Remember billboards and print ads? Those traditional methods are quickly becoming relics in our fast-paced digital world. Today, if you’re not crafting your strategy with a strong digital pulse, you’re not just…
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A NEW CHAPTER FOR CEREBRUM MARKETING GROUP LTD.
Reading Time: 2 minutes Dear valued clients, partners, and supporters, It is with great pleasure and excitement that I announce the official incorporation of CEREBRUM Marketing Group Ltd. This marks a significant milestone in our company’s journey, and we couldn’t have reached it without the support and trust of our clients. As the Co-founder, President,…
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CELEBRATING BLACK HISTORY MONTH AT VANCITY THEATRE
Reading Time: < 1 minute February 3-24th, 2013 at Vancity Theatre marks Black History Month with an exciting program of non-fiction, music, and arts-related films, an exhibition of paintings by local artist Garett Campbell Wilson, and live dance and musical entertainment. Vancity Theatre marks Black History Month with an exciting program of non-fiction, music, and…
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LIVE SHOW FEATURING GCAMWIL COMBINES DANCE, ART & MUSIC
Reading Time: 3 minutes Los Gitanos presents The Phoenix, Flamenco Fire next weekend! Los Gitanos Flamenco Dance Company will be presenting The Phoenix, Flamenco Fire at the Tsawwassen Arts Centre next weekend. The show is an explosive blend of dance, live painting, and music, an experience not easily found in a sleepy residential neighborhood like…
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A MEMORABLE CONVERSATION WITH ZARA DURRANI ON LIFE & STYLE
Reading Time: 2 minutes It was a truly sunny and inspiring day when Zara Durrani and her team visited my home studio for an interview on her show, “Life & Style with Zara.” The warmth of the day was only matched by the warmth of the conversation, as Zara made me feel completely at ease…
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EARTH ODYSSEY LIVE PAINTING feat. GCAMWIL & SUZKA VIOLIN
Reading Time: 2 minutes Today, I’m excited to share my latest video with you! It’s a live painting titled Earth Odyssey that I poured my heart and soul into. The story behind this project is truly special because it was created with the intention of generating awareness for environmental sustainability. The painting is all about…
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GARETT CAMPBELL-WILSON INTERVIEW ON SHAW TV
Reading Time: 2 minutes In this video, I had the opportunity to sit down with Shaw TV for an interview back in 2010. They were curious about my journey with using art to raise awareness for causes that are near and dear to my heart. Specifically, I share my experience collaborating with Seva Canada, a…
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MY ART EXHIBITION AT THE ROYAL ONTARIO MUSEUM IN TORONTO
Reading Time: < 1 minute Canada’s largest-ever single juried display of works of art by African Canadian artists will be exhibited at the Royal Ontario Museum’s Bronfman Hall until August 13 during the citywide Caribana Festival Canada’s largest-ever single juried display of works of art by African Canadian artists will be exhibited at the Royal…
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ARTISTS WITH BRIGHT COLOURS AND A ROOM OF THEIR OWN
Reading Time: 2 minutes A Toronto art critics review of the Royal Ontario Museum exhibition: Three years ago, Joan Butterfield curated the first-ever Caribana Art Exhibit in a cavernous rental space in the Distillery District. Putting together a show of 60 artists is work enough, but for Butterfield and a crew of game volunteers, the…
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CREATE FROM OVERFLOW, NOT OBLIGATION
Reading Time: 10 minutes There was a season where I didn’t miss a single publishing day. Every post shipped. Every algorithm fed. Every checkbox ticked. I was consistent. Visible. Predictable. But somewhere inside that rhythm of output, I stopped feeling like a creator. I began to feel like a performer inside a system I didn’t…
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YOUR CALENDAR IS A MIRROR OF YOUR BELIEFS
Reading Time: 10 minutes You didn’t fail at time management. You inherited a calendar built on survival. Long before you picked up a planner or downloaded a productivity app, your relationship with time was already being shaped—quietly, systemically, emotionally. You absorbed the patterns of your environment. You watched how others responded to urgency, how responsibility…
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ENERGY IS THE REAL CURRENCY. ARE YOU BUDGETING IT?
Reading Time: 9 minutes You don’t need another productivity hack. You need to stop leaking energy. For years, I treated my inconsistency like a time management problem. I tightened routines, downloaded new apps, and built stricter systems. I told myself that if I could just control the hours, the output would follow. But time wasn’t…