2023
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THE SYSTEM ERA: WHY REAL CREATORS BUILD INFRASTRUCTURE
By the time I started building systems, the noise had already burned itself out. The world was still chasing visibility; I was chasing silence. I remember sitting in my office one winter night, half the city asleep, the other half scrolling. The glow of the monitor washed over a room lined with notebooks—each one a…
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THE ARCHITECTURE OF FREEDOM
Freedom didn’t arrive as a moment. It arrived as a diagram. I remember sketching the first draft on a whiteboard still stained from old deadlines—boxes, arrows, phrases like time leverage and sovereign rhythm written in black marker. Outside, the world was still chasing speed. Inside, I was finally chasing structure. Awareness had done its job;…
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THE DIGITAL RENAISSANCE ISN’T COMING. IT’S ALREADY HERE.
I remember the night the illusion cracked. It was late—past midnight—and the only light in the room came from the screen. Headlines scrolled past like static: mass layoffs, new AI breakthroughs, another market correction disguised as optimism. The hum of the computer fan mixed with the quiet of a city that still believed tomorrow would…
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A CRUNCHY CASE STUDY ON CONSUMER MARKETING
Hey everyone, Garett here. Today, let’s pour ourselves a bowl of insight and reflect on something that’s a staple in nearly every pantry: cereal. But it’s not just about those crispy flakes or puffed rice; I’m diving deep into how cereal boxes play a dual role in both function and marketing, shaping consumer behavior and…
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IS SOCIAL MEDIA THE NEW RIGGED SLOT MACHINE?
Hey everyone, Garett here, diving deep into a topic that’s been buzzing around in my head for quite some time now. Have you ever felt like social media is just a giant, rigged slot machine? You keep pumping in your content coins, hoping for that viral jackpot, yet somehow, it always seems like the house…
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HOW TO DETERMINE YOUR DIGITAL MARKETING BUDGET
This is a critical question for every small business owner: how much should you invest in digital marketing? As someone deeply embedded in the digital marketing landscape, I know there isn’t a one-size-fits-all answer. The appropriate budget varies based on the specifics of each business and its market conditions. It’s important to tailor your spending…
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HOW ART CAN TRANSFORM YOUR ADVERTISING & MARKETING STRATEGY
If you think marketing today is the same as it was just a decade ago, think again. The landscape has drastically transformed, moving beyond traditional platforms and evolving into a dynamic arena where art meets digital prowess. This isn’t just about witnessing change; it’s about leveraging it. Art in advertising isn’t merely for aesthetic enhancement—it’s…
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HOW TO FORESEE THE SUCCESS OF YOUR MARKETING CAMPAIGN
If you’re aiming to drive growth and make a significant impact through your marketing efforts, understanding how to predict and enhance the effectiveness of your advertising campaigns is pivotal. This article is designed not just to guide you, but to empower you to see substantial results from your marketing strategies. Let’s dive into how you…
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THE FUTURE OF DIGITAL MARKETING ON THE BLOCKCHAIN
If you’ve been tracking trends in technology, you’ve likely heard about blockchain’s impact on various industries. But have you considered its revolutionary potential for digital marketing? This article explores how blockchain isn’t just reshaping our concept of money and ownership—it’s setting the stage for a new era in digital marketing that could redefine your strategy…
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A/B TESTING STRATEGIES FOR EFFECTIVE BUYER PERSONAS
Digital marketing thrives on creativity and the continuous pursuit of innovation. Among the standout techniques bolstering digital strategies today is A/B testing, a method that has profoundly increased the efficacy of marketing campaigns. What does A/B testing entail? Simply put, it involves crafting two variants of an ad, email, or webpage, then testing them to…
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WHY WORD-OF-MOUTH IS THE BEST MARKETING STRATEGY
Word-of-mouth marketing isn’t just about creating buzz; it’s a strategic approach to building lasting relationships and fostering trust that can significantly amplify your brand’s presence and influence. Whether you’re a seasoned marketer or just starting out, understanding the mechanics of word-of-mouth marketing can transform your business strategy, turning satisfied customers into your most influential advocates.…
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LEVERAGING THE POWER OF TEXT MARKETING FOR SMALL BUSINESSES
As someone who’s ventured through various business landscapes, I’ve seen up close and personal the transformative power of text marketing. Over time, I’ve been on both sides of the spectrum—receiving text messages from companies I love and sending them out to my own client base. There’s no question about it, text marketing is a revolutionary…
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WE’RE RECRUITING AT CEREBRUM MARKETING GROUP
Did you know that we’re on the lookout for enthusiastic individuals to join our remote sales department at CEREBRUM Marketing Group? We are not just recruiting; we are seeking to welcome new members into our family who can contribute to our story with their talent for sales, relationship-building, and a sharp focus on digital marketing…
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THE FUTURE OF QR CODES IN DIGITAL MARKETING
It seems like every other day, someone’s hitting me up to dish on what’s hot and what’s not in the world of advertising techniques. Lately, there’s been a lot of buzz about QR codes. You’ve seen them—those little black-and-white squares that look like digital jigsaw puzzles. They’re more than just a tech fad; they’re a…
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SOCIAL SELLING: THE GUIDE TO OPTIMIZING YOUR SALES PROCESS
From the dawn of commerce, the act of buying and selling has always been a social dance. Long before our lives revolved around digital screens, people leaned on each other for purchasing advice, swapping opinions on the latest phonograph brands over garden fences. And when products failed to meet expectations? They penned fiery letters to…
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ART AS A MARKETING TOOL: CREATIVITY IN POS DISPLAYS
Ten years back, I was surrounded by a sea of unremarkable digital marketing strategies, each one indistinguishable from the last, and honestly, it was disappointing. In those moments, against the backdrop of a stale industry landscape, I found myself craving a tool that could slice through the mundane, rejuvenate the marketing environment, and spark the…
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A MARKETING SEGMENTATION GUIDE FOR LOCAL BUSINESS SUCCESS
Today, I’m eager to delve into the topic of how Marketing Segmentation can fuel your business growth this year. Before we dive in, I want to steer your attention towards my business growth series for local businesses called “The Customer Acquisition Playbook.” In that series, I offer a range of strategies for attracting more customers…
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VALUING YOUR CREATIVITY: FACTORS TO CONSIDER WHEN PRICING YOUR ARTWORK
Hey Everyone, Garett here. Are you ready to dive deep into one of the most crucial aspects of your art career—pricing your artwork? Whether you’re a seasoned painter with exhibitions under your belt or a digital artist navigating the new frontier of NFTs, understanding how to price your work is key to not just surviving…
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INTEREST-BASED TARGETING IN DIGITAL MARKETING: THE POWER WITHIN
Imagine you’re online shopping for a new pair of headphones, and suddenly, every ad you see seems to be about audio gear. Coincidence? Hardly. Welcome to the world of interest-based targeting, a realm where your digital footprints are the breadcrumbs that marketers use to tailor the advertising content that floods your screens. In this blog,…
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GEO-TRIGGERED MESSAGING: REVOLUTIONIZING DIGITAL MARKETING
Hey everyone, Garett here from CEREBRUM Marketing Group, diving deep into one of the most transformative shifts we’ve seen in digital marketing lately—geo-triggered messaging. As businesses, we’re standing at a pivotal crossroads, where traditional broad-spectrum advertising is giving way to more targeted, meaningful engagements thanks to groundbreaking digital technologies. In this blog, we’ll explore how…
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IDENTIFYING & SOLVING CUSTOMER PAIN POINTS: A GUIDE
Hey everyone, Garett here, diving deep into the world of customer pain points today. If you’ve ever wondered why some brands keep their customers coming back for more while others struggle to make a lasting impression, you’re in the right place. It’s all about understanding and solving those frustrating hurdles your customers face during their…
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THE POWER OF NOSTALGIA IN BRAND MARKETING
There’s one timeless tactic that continues to resonate deeply with audiences: nostalgia. It’s the warm, sepia-toned glow in a world of stark, forward-facing brightness. Nostalgia marketing taps into the cherished memories and emotions of consumers, reviving the flavors, fashions, and feelings of days gone by to forge a powerful emotional connection with brands. But as…
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GUIDE TO PSYCHOGRAPHIC TARGETING IN DIGITAL MARKETING
Hey everyone. Today, we’re diving deep into a topic that’s transforming the landscape of digital marketing: psychographic targeting. Forget the old spray-and-pray marketing tactics of the past; it’s time to talk about how understanding the intricate layers of your customers’ personalities, values, and lifestyles can radically enhance the effectiveness of your campaigns. In a digital…
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THE ART OF ADVERTISING: VISUALS EVOKE EMOTIONS FOR EFFECTIVE CAMPAIGNS
Hey everyone, Garett here. Art is a powerful tool that has been used in advertisements for centuries. It can capture attention, convey a message, and evoke emotions that resonate with the audience. But what exactly is art? And what role does it play in advertising? Art is defined as the expression of human creativity through…
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EMPOWERING YOUR BRAND: THE POWER OF USER-GENERATED CONTENT
Traditional advertising methods are rapidly giving way to more dynamic and authentic interactions between brands and consumers. Enter user-generated content (UGC), a revolutionary approach that not only enhances engagement but also amplifies trust and loyalty among audiences. This blog post delves deep into the world of UGC, exploring its immense potential to reshape brand narratives…
