PRAWNS FOR THE PHOTOSHOOT
Hello there! I’m thrilled to welcome you to my latest episode, where I’ll take you on a journey behind the scenes of our latest marketing and advertising project at CEREBRUM Marketing Group. We’ll be exploring the many exciting mediums we get to work with, and sharing some of the challenges and opportunities that come along…
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PRAWNS FOR THE PHOTOSHOOT
Hello there! I’m thrilled to welcome you to my latest episode, where I’ll take you on a journey behind the scenes of our latest marketing and advertising project at CEREBRUM Marketing Group. We’ll be exploring the many exciting mediums we get to work with, and sharing some of the challenges and opportunities that come along…
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CHEF LYNDA LAROUCHE AND FOOD PHILOSOPHY
In this episode of “The Locally Delicious”, I interview Lynda Larouche, the inspiring owner of the Argo Cafe, which is one of Vancouver’s oldest restaurants. Lynda shares her incredible journey in the food industry and how Argo Cafe came to be. She’s passionate about using real, fresh ingredients and going back to the basics of…
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WISH I MET KERRY JAMES MARSHALL
Hey there! I am so excited to share with you our latest vlog episode. We are taking a tour of the Kerry James Marshall exhibition at the Rennie Museum, which is located in one of the oldest buildings in Chinatown, Vancouver, and it’s happening on Halloween! Come join us on this enlightening tour as we…
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MY FAVOURITE SLICE OF PESTO PIZZA IN VANCOUVER
In this episode, we’re diving into the story of Nat’s New York Pizzeria in Vancouver, where you’ll hear from the man behind the magic – Nat Bastone himself. He’s going to take you on a journey that started with a simple idea: to bring the best pizza to Vancouver. And boy, did he deliver! The…
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IN THE PAINT ON MAIN STREET
In this episode, I take you behind the scenes and show you how I work my magic right on the street, even while braving the pouring rain and engaging with curious passersby. You’ll see me painting a mural featuring “figures walking in the rain, holding Starbucks cups”. I wanted to paint art that imitated life,…
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THE IMPACT OF AN ARTS EDUCATION ON MY LIFE
In this episode, I take you on a journey through my personal experience with Arts Umbrella, a visual arts program that completely transformed my artistic journey as a child. I can’t even express how amazing this program was and how it exposed me to a diverse range of art forms that helped me develop my…
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PRODUCING PRINTS FOR OTHER ARTISTS
I’m excited to share my first vlog episode with you! It’s all about the stunning artwork installation that my production team and I recently worked on. We’re talking multiple panels featuring the incredible work of artist, Elisabeth Sommerville from Vancouver, BC. In the video, you’ll get to see us in action as we carefully arrange…
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2016 DIGITAL MARKETING TRENDS: STAY AHEAD OF THE GAME
Welcome back to the digital frontier, where the landscape shifts faster than you can tweet! Digital marketing is not just evolving; it’s revolutionizing the way businesses connect with customers. Each year, new trends emerge, pushing the boundaries of what brands can achieve online. For businesses aiming to stay ahead in today’s hyper-competitive marketplace, keeping up…
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LOCATION-BASED MARKETING: TARGETING USERS BY GEOGRAPHICAL PROXIMITY
The art of marketing is continuously evolving, and location-based marketing is leading the charge, transforming how businesses connect with consumers right where they are. Imagine being able to tap into the pulse of your potential customers’ movements and preferences in real-time. This isn’t just about pushing products—it’s about creating moments of connection that feel both…
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SMS MARKETING: ENGAGING CUSTOMERS THROUGH TEXT MESSAGES
Hey Everyone, Garett here. If you’re glued to your phone right now, you’ll realize why SMS marketing is taking the lead as the ultimate game-changer in how businesses connect with their audience. Imagine your message landing straight into the hands of your customers and not just landing, but being opened and read almost instantly. That’s…
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RESPONSIVE WEB DESIGN: OPTIMIZING FOR MOBILE DEVICES
Hey there! Let’s face it, our world is dominated by mobile devices. Whether it’s scrolling through feeds on smartphones or swiping on tablets, we’re online and on-the-go more than ever. This mobile madness has sparked a major evolution in web design. Gone are the days when a website’s success was measured by its desktop performance…
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MOBILE APP MARKETING: STRATEGIES FOR SUCCESS
Hey everyone, welcome to the digital age where mobile apps rule our world! Whether it’s keeping up with friends, managing our tasks, or just killing some time, apps have become a non-negotiable part of our daily routines. But here’s the kicker: having a stellar app isn’t the finish line—it’s just the starting gate. In the…
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MOBILE MARKETING: REACHING YOUR AUDIENCE ON THE GO
Hey there! Welcome to the future—where mobile devices reign supreme, and desktops are just the sidekicks. As we catapult into a new era of tech, it’s crystal clear: if you’re not fine-tuning your strategy for mobile marketing, you’re not just behind the curve; you’re practically off the map. Mobile marketing isn’t just a nice-to-have anymore;…
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DATA-DRIVEN DECISION MAKING IN DIGITAL MARKETING
Hey Everyone, Garett here. Data is like the North Star for navigating the vast online marketplace. It’s clear that digital marketing has completely transformed how businesses connect and engage with their audiences. Yet, as the floodgates open to an ever-increasing deluge of data, the critical challenge shifts to not just collecting it, but making sense…
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GOOGLE ANALYTICS: TRACKING AND MEASURING YOUR WEBSITE PERFORMANCE
Hey everyone – Your website is your ship, and without the right navigational tools, you’re sailing blind. Just as a seasoned sailor wouldn’t venture into uncharted waters without a compass or map, a savvy website owner should not operate without a robust strategy for tracking and measuring site performance. But why exactly is it so…
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CONVERSION RATE OPTIMIZATION: IMPROVING YOUR WEBSITE’S ROI
Hey everyone! Today, we’re diving headfirst into the world of conversion rate optimization (CRO)—the secret sauce that can make or break your website’s success. If you’ve ever sat through a marketing meeting or tuned into a webinar, you’ve likely heard the term “CRO” tossed around like a hot potato. But what exactly is it, and…
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EMAIL MARKETING: NURTURING LEADS AND BUILDING RELATIONSHIPS
Email marketing might not grab headlines like the latest social media craze or buzz with the immediacy of instant notifications, but its strength lies in its steadfast results and reliability. In the bustling digital marketplace, it’s your silent powerhouse—quietly nurturing leads and cementing lasting relationships with precision and personal touch. In this deep dive into…
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HOW TO CRAFT EFFECTIVE EMAIL MARKETING CAMPAIGNS
I think we can all agree that social media platforms are king in the digital age, however “the humble email” remains a powerhouse in the arsenal of modern marketing strategies. It’s easy to get dazzled by the latest and greatest tech trends, but email marketing holds its ground as one of the most effective channels…
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BUILDING AN EMAIL LIST AND GROWING YOUR SUBSCRIBERS
Hey everyone, Garett here. Let’s talk about something you’ve probably heard a ton about but might not fully grasp yet: email marketing. Sure, you know it’s important, but do you really understand the power of having your own email list? It’s not just a collection of email addresses; it’s a direct line to your most…
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INTRODUCTION TO EMAIL MARKETING
Why is email marketing your secret weapon in business? Believe it or not, this tried-and-true method outpaces the rest when it comes to connecting with your audience in a meaningful way. According to Campaign Monitor, email marketing isn’t just hanging around—it’s thriving, with an astonishing average ROI of 3800%. Yes, that’s right: for every dollar…
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VIDEO MARKETING: ENGAGING YOUR AUDIENCE WITH VISUAL CONTENT
Video marketing has completely revolutionized the way businesses communicate with their audience. Thanks to the explosion of social media, the ubiquity of smartphones, and lightning-fast internet, video content has skyrocketed to the forefront as the most effective tool to engage and captivate audiences. In a world where attention spans are shorter than ever, grabbing and…
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BLOGGING: A KEY COMPONENT OF CONTENT MARKETING
Content marketing has emerged not just as a strategy but as a necessity for businesses aiming to thrive online. As more consumers turn to the internet to explore and evaluate products and services, the importance of establishing a robust online presence cannot be overstated. Through strategic, insightful content, businesses have the opportunity to captivate potential…
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TWITTER MARKETING: BUILDING A STRONG ONLINE PRESENCE
Gone are the days when traditional ads were the gold standard for brand awareness. Today, the real game-changer in the business world is social media—a dynamic arena where brands don’t just broadcast messages but engage in meaningful conversations with their audience. Platforms like Twitter have transformed the marketing landscape, offering brands a powerful tool not…
