Social Media Marketing
-

SOCIAL SELLING: THE GUIDE TO OPTIMIZING YOUR SALES PROCESS
From the dawn of commerce, the act of buying and selling has always been a social dance. Long before our lives revolved around digital screens, people leaned on each other for purchasing advice, swapping opinions on the latest phonograph brands over garden fences. And when products failed to meet expectations? They penned fiery letters to…
-

CREATING ENGAGING CONTENT FOR SOCIAL MEDIA PLATFORMS
Social media isn’t just part of our everyday routine; it’s the very fabric of modern communication, shaping how businesses connect, engage, and even sell. With the vast expanse of the internet at our fingertips, social media emerges as a pivotal battleground for brands aiming to carve out their space and capture the collective imagination of…
-

GETTING STARTED WITH SOCIAL MEDIA MARKETING
The digital landscape is not just an arena for giants; it’s the battleground for every business aiming to thrive. Gone are the days when traditional ads ruled the roost. Today, if you’re not popping up on social feeds, you’re practically invisible. With over 3 billion active users across platforms like Facebook, Instagram, and Twitter, the…
-

A MEMORABLE CONVERSATION WITH ZARA DURRANI ON LIFE & STYLE
It was a truly sunny and inspiring day when Zara Durrani and her team visited my home studio for an interview on her show, “Life & Style with Zara.” The warmth of the day was only matched by the warmth of the conversation, as Zara made me feel completely at ease in the familiar surroundings…