AB Testing


  • A/B TESTING STRATEGIES FOR EFFECTIVE BUYER PERSONAS

    A/B TESTING STRATEGIES FOR EFFECTIVE BUYER PERSONAS

    Digital marketing thrives on creativity and the continuous pursuit of innovation. Among the standout techniques bolstering digital strategies today is A/B testing, a method that has profoundly increased the efficacy of marketing campaigns. What does A/B testing entail? Simply put, it involves crafting two variants of an ad, email, or webpage, then testing them to…

  • CONVERSION TRACKING AND OPTIMIZATION IN PPC

    CONVERSION TRACKING AND OPTIMIZATION IN PPC

    Hey Everyone – Garett here. Are you fed up with pouring funds into ad campaigns that just don’t deliver? Feel like you’re gambling away your marketing budget on ads that don’t seem to remember your ROI’s name? Well, it’s time to switch up your strategy and take the reins of your online advertising with something…