Analytics and Data
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A/B TESTING STRATEGIES FOR EFFECTIVE BUYER PERSONAS
Digital marketing thrives on creativity and the continuous pursuit of innovation. Among the standout techniques bolstering digital strategies today is A/B testing, a method that has profoundly increased the efficacy of marketing campaigns. What does A/B testing entail? Simply put, it involves crafting two variants of an ad, email, or webpage, then testing them to…
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DATA-DRIVEN DECISION MAKING IN DIGITAL MARKETING
Hey Everyone, Garett here. Data is like the North Star for navigating the vast online marketplace. It’s clear that digital marketing has completely transformed how businesses connect and engage with their audiences. Yet, as the floodgates open to an ever-increasing deluge of data, the critical challenge shifts to not just collecting it, but making sense…
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GOOGLE ANALYTICS: TRACKING AND MEASURING YOUR WEBSITE PERFORMANCE
Hey everyone – Your website is your ship, and without the right navigational tools, you’re sailing blind. Just as a seasoned sailor wouldn’t venture into uncharted waters without a compass or map, a savvy website owner should not operate without a robust strategy for tracking and measuring site performance. But why exactly is it so…
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CONVERSION RATE OPTIMIZATION: IMPROVING YOUR WEBSITE’S ROI
Hey everyone! Today, we’re diving headfirst into the world of conversion rate optimization (CRO)—the secret sauce that can make or break your website’s success. If you’ve ever sat through a marketing meeting or tuned into a webinar, you’ve likely heard the term “CRO” tossed around like a hot potato. But what exactly is it, and…
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CONVERSION TRACKING AND OPTIMIZATION IN PPC
Hey Everyone – Garett here. Are you fed up with pouring funds into ad campaigns that just don’t deliver? Feel like you’re gambling away your marketing budget on ads that don’t seem to remember your ROI’s name? Well, it’s time to switch up your strategy and take the reins of your online advertising with something…
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HOW TO UNDERSTAND DIGITAL MARKETING ANALYTICS
In this digital era, merely launching a marketing campaign and hoping for the best is akin to setting sail without a compass. The real game-changer? Digital marketing analytics. It’s not just a tool—it’s your strategic ally in navigating the complexities of the market, enabling your business to not only survive but thrive. Why, you might…