Category: 2023
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THIS SYSTEM ERA: WHY REAL CREATORS BUILD INFRASTRUCTURE
Reading Time: 12 minutes You’ve seen through the illusion. You’ve drawn the blueprint. Now it’s time to build. In Part 1, you stepped outside the system. You acknowledged the collapse. You stopped mistaking momentum for meaning and recognized how often performance was masquerading as purpose. In Part 2, you discovered that freedom isn’t found in…
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THE ARCHITECTURE OF FREEDOM
Reading Time: 8 minutes Awareness is where it starts. But awareness without architecture becomes a weight. You’ve seen the system for what it is. You’ve unplugged from the performance trap, the productivity illusion, the myth that visibility equals safety. That was Part 1. Now comes the harder part: What do you build in place of…
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THE DIGITAL RENAISSANCE ISN’T COMING. IT’S ALREADY HERE.
Reading Time: 9 minutes You’ve felt it. Not just in the economy or in technology. You’ve felt it in your nervous system, your relationships, your schedule, your gut. Something foundational is shifting—and not slowly. The rules you were taught no longer apply. The paths you were told to follow now lead nowhere. And the systems…
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A CRUNCHY CASE STUDY ON CONSUMER MARKETING
Reading Time: 10 minutes Hey everyone, Garett here. Today, let’s pour ourselves a bowl of insight and reflect on something that’s a staple in nearly every pantry: cereal. But it’s not just about those crispy flakes or puffed rice; I’m diving deep into how cereal boxes play a dual role in both function and marketing,…
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IS SOCIAL MEDIA THE NEW RIGGED SLOT MACHINE?
Reading Time: 10 minutes Hey everyone, Garett here, diving deep into a topic that’s been buzzing around in my head for quite some time now. Have you ever felt like social media is just a giant, rigged slot machine? You keep pumping in your content coins, hoping for that viral jackpot, yet somehow, it always…
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HOW TO DETERMINE YOUR DIGITAL MARKETING BUDGET
Reading Time: 5 minutes This is a critical question for every small business owner: how much should you invest in digital marketing? As someone deeply embedded in the digital marketing landscape, I know there isn’t a one-size-fits-all answer. The appropriate budget varies based on the specifics of each business and its market conditions. It’s important…
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HOW ART CAN TRANSFORM YOUR ADVERTISING & MARKETING STRATEGY
Reading Time: 5 minutes If you think marketing today is the same as it was just a decade ago, think again. The landscape has drastically transformed, moving beyond traditional platforms and evolving into a dynamic arena where art meets digital prowess. This isn’t just about witnessing change; it’s about leveraging it. Art in advertising isn’t…
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HOW TO FORESEE THE SUCCESS OF YOUR MARKETING CAMPAIGN
Reading Time: 7 minutes If you’re aiming to drive growth and make a significant impact through your marketing efforts, understanding how to predict and enhance the effectiveness of your advertising campaigns is pivotal. This article is designed not just to guide you, but to empower you to see substantial results from your marketing strategies. Let’s…
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THE FUTURE OF DIGITAL MARKETING ON THE BLOCKCHAIN
Reading Time: 6 minutes If you’ve been tracking trends in technology, you’ve likely heard about blockchain’s impact on various industries. But have you considered its revolutionary potential for digital marketing? This article explores how blockchain isn’t just reshaping our concept of money and ownership—it’s setting the stage for a new era in digital marketing that…
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A/B TESTING STRATEGIES FOR EFFECTIVE BUYER PERSONAS
Reading Time: 8 minutes Digital marketing thrives on creativity and the continuous pursuit of innovation. Among the standout techniques bolstering digital strategies today is A/B testing, a method that has profoundly increased the efficacy of marketing campaigns. What does A/B testing entail? Simply put, it involves crafting two variants of an ad, email, or webpage,…
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WHY WORD-OF-MOUTH IS THE BEST MARKETING STRATEGY
Reading Time: 10 minutes Word-of-mouth marketing isn’t just about creating buzz; it’s a strategic approach to building lasting relationships and fostering trust that can significantly amplify your brand’s presence and influence. Whether you’re a seasoned marketer or just starting out, understanding the mechanics of word-of-mouth marketing can transform your business strategy, turning satisfied customers into…
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LEVERAGING THE POWER OF TEXT MARKETING FOR SMALL BUSINESSES
Reading Time: 7 minutes As someone who’s ventured through various business landscapes, I’ve seen up close and personal the transformative power of text marketing. Over time, I’ve been on both sides of the spectrum—receiving text messages from companies I love and sending them out to my own client base. There’s no question about it, text…
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WE’RE RECRUITING AT CEREBRUM MARKETING GROUP
Reading Time: 2 minutes Did you know that we’re on the lookout for enthusiastic individuals to join our remote sales department at CEREBRUM Marketing Group? We are not just recruiting; we are seeking to welcome new members into our family who can contribute to our story with their talent for sales, relationship-building, and a sharp…
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THE FUTURE OF QR CODES IN DIGITAL MARKETING
Reading Time: 6 minutes It seems like every other day, someone’s hitting me up to dish on what’s hot and what’s not in the world of advertising techniques. Lately, there’s been a lot of buzz about QR codes. You’ve seen them—those little black-and-white squares that look like digital jigsaw puzzles. They’re more than just a…
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SOCIAL SELLING: THE GUIDE TO OPTIMIZING YOUR SALES PROCESS
Reading Time: 9 minutes From the dawn of commerce, the act of buying and selling has always been a social dance. Long before our lives revolved around digital screens, people leaned on each other for purchasing advice, swapping opinions on the latest phonograph brands over garden fences. And when products failed to meet expectations? They…
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ART AS A MARKETING TOOL: CREATIVITY IN POS DISPLAYS
Reading Time: 7 minutes Ten years back, I was surrounded by a sea of unremarkable digital marketing strategies, each one indistinguishable from the last, and honestly, it was disappointing. In those moments, against the backdrop of a stale industry landscape, I found myself craving a tool that could slice through the mundane, rejuvenate the marketing…
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A MARKETING SEGMENTATION GUIDE FOR LOCAL BUSINESS SUCCESS
Reading Time: 8 minutes Today, I’m eager to delve into the topic of how Marketing Segmentation can fuel your business growth this year. Before we dive in, I want to steer your attention towards my business growth series for local businesses called “The Customer Acquisition Playbook.” In that series, I offer a range of strategies…
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VALUING YOUR CREATIVITY: FACTORS TO CONSIDER WHEN PRICING YOUR ARTWORK
Reading Time: 11 minutes Hey Everyone, Garett here. Are you ready to dive deep into one of the most crucial aspects of your art career—pricing your artwork? Whether you’re a seasoned painter with exhibitions under your belt or a digital artist navigating the new frontier of NFTs, understanding how to price your work is key…
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INTEREST-BASED TARGETING IN DIGITAL MARKETING: THE POWER WITHIN
Reading Time: 6 minutes Imagine you’re online shopping for a new pair of headphones, and suddenly, every ad you see seems to be about audio gear. Coincidence? Hardly. Welcome to the world of interest-based targeting, a realm where your digital footprints are the breadcrumbs that marketers use to tailor the advertising content that floods your…
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GEO-TRIGGERED MESSAGING: REVOLUTIONIZING DIGITAL MARKETING
Reading Time: 9 minutes Hey everyone, Garett here from CEREBRUM Marketing Group, diving deep into one of the most transformative shifts we’ve seen in digital marketing lately—geo-triggered messaging. As businesses, we’re standing at a pivotal crossroads, where traditional broad-spectrum advertising is giving way to more targeted, meaningful engagements thanks to groundbreaking digital technologies. In this…
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IDENTIFYING & SOLVING CUSTOMER PAIN POINTS: A GUIDE
Reading Time: 6 minutes Hey everyone, Garett here, diving deep into the world of customer pain points today. If you’ve ever wondered why some brands keep their customers coming back for more while others struggle to make a lasting impression, you’re in the right place. It’s all about understanding and solving those frustrating hurdles your…
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THE POWER OF NOSTALGIA IN BRAND MARKETING
Reading Time: 10 minutes There’s one timeless tactic that continues to resonate deeply with audiences: nostalgia. It’s the warm, sepia-toned glow in a world of stark, forward-facing brightness. Nostalgia marketing taps into the cherished memories and emotions of consumers, reviving the flavors, fashions, and feelings of days gone by to forge a powerful emotional connection…
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GUIDE TO PSYCHOGRAPHIC TARGETING IN DIGITAL MARKETING
Reading Time: 8 minutes Hey everyone. Today, we’re diving deep into a topic that’s transforming the landscape of digital marketing: psychographic targeting. Forget the old spray-and-pray marketing tactics of the past; it’s time to talk about how understanding the intricate layers of your customers’ personalities, values, and lifestyles can radically enhance the effectiveness of your…
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THE ART OF ADVERTISING: VISUALS EVOKE EMOTIONS FOR EFFECTIVE CAMPAIGNS
Reading Time: 7 minutes Hey everyone, Garett here. Art is a powerful tool that has been used in advertisements for centuries. It can capture attention, convey a message, and evoke emotions that resonate with the audience. But what exactly is art? And what role does it play in advertising? Art is defined as the expression…
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EMPOWERING YOUR BRAND: THE POWER OF USER-GENERATED CONTENT
Reading Time: 11 minutes Traditional advertising methods are rapidly giving way to more dynamic and authentic interactions between brands and consumers. Enter user-generated content (UGC), a revolutionary approach that not only enhances engagement but also amplifies trust and loyalty among audiences. This blog post delves deep into the world of UGC, exploring its immense potential…