Business
Strategy isn’t theory — it’s how you move through the world. In Business, we explore the architecture of value: how to build wealth without noise, lead without ego, and scale without losing signal. Each essay unpacks what it means to operate as a sovereign founder in the new economy — structure as art, profit as clarity, leadership as discipline.
-
THE FUTURE OF QR CODES IN DIGITAL MARKETING
It seems like every other day, someone’s hitting me up to dish on what’s hot and what’s not in the world of advertising techniques. Lately, there’s been a lot of buzz about QR codes. You’ve seen them—those little black-and-white squares that look like digital jigsaw puzzles. They’re more than just a tech fad; they’re a…
-
SOCIAL SELLING: THE GUIDE TO OPTIMIZING YOUR SALES PROCESS
From the dawn of commerce, the act of buying and selling has always been a social dance. Long before our lives revolved around digital screens, people leaned on each other for purchasing advice, swapping opinions on the latest phonograph brands over garden fences. And when products failed to meet expectations? They penned fiery letters to…
-
A MARKETING SEGMENTATION GUIDE FOR LOCAL BUSINESS SUCCESS
Today, I’m eager to delve into the topic of how Marketing Segmentation can fuel your business growth this year. Before we dive in, I want to steer your attention towards my business growth series for local businesses called “The Customer Acquisition Playbook.” In that series, I offer a range of strategies for attracting more customers…
-
VALUING YOUR CREATIVITY: FACTORS TO CONSIDER WHEN PRICING YOUR ARTWORK
Hey Everyone, Garett here. Are you ready to dive deep into one of the most crucial aspects of your art career—pricing your artwork? Whether you’re a seasoned painter with exhibitions under your belt or a digital artist navigating the new frontier of NFTs, understanding how to price your work is key to not just surviving…
-
IDENTIFYING & SOLVING CUSTOMER PAIN POINTS: A GUIDE
Hey everyone, Garett here, diving deep into the world of customer pain points today. If you’ve ever wondered why some brands keep their customers coming back for more while others struggle to make a lasting impression, you’re in the right place. It’s all about understanding and solving those frustrating hurdles your customers face during their…
-
THE CUSTOMER ACQUISITION PLAYBOOK
If you’re reading this post, you’re already taking the first step toward investing in the growth of your business, so kudos to you. Today, I want to talk about dominating your marketing this year, but before we dive in, I’d like to recommend a fantastic podcast episode that might interest you. In it, we interview Chef…
-
A NEW CHAPTER FOR CEREBRUM MARKETING GROUP LTD.
Dear valued clients, partners, and supporters, It is with great pleasure and excitement that I announce the official incorporation of CEREBRUM Marketing Group Ltd. This marks a significant milestone in our company’s journey, and we couldn’t have reached it without the support and trust of our clients. As the Co-founder, President, and CEO of CEREBRUM…